A Step-by-Step Guide to Strong Search Engine Rankings

Your business depends on the SEO performance of your website, yet you need more time. You must decide because you cannot complete every SEO work. What tasks, however, take little time but have a significant impact?

Without a doubt, it's critical to invest enough resources to truly succeed at SEO and achieve outstanding results, but regrettably, we're not always in that situation.

In this article, we'll show you how to maintain your SEO while devoting 2 hours a week to it.

Consistent SEO Framework

We developed a methodology called the Continuous SEO Framework that allows us to perform SEO quickly and thoroughly while never missing a crucial moment. The fact that we automated repetitious procedures and fully utilized the alert mechanism was the primary factor in our ability to complete these SEO tests swiftly.

Three components make up the Continuous SEO Framework:

• Controlling change
• Develop what you have.
• Increasing what you have

Controlling change

We must accept the idea that things will change. Determining whether a particular change has the potential to become a disaster for SEO is the goal of change management. If it does have such capacity, you must take action otherwise, you need not.

Four categories of high-impact events can be made out:

• Reporting
• Technical alterations
• Changes in content
• Changes in Authority and Links

Reporting

Time required: 5 minutes Your site analytics and SEO reporting tools provide information on the first category of high-impact events, including rankings, traffic, and leads:

• Rankings: Check the standings to see if there have been any significant jumps. Make sure to combine comparable keywords into keyword groups so you can track the average position for a group of keywords rather than individual keywords so you can verify this quickly. Create alerts in your rank-tracking program for significant ranking changes.
• Check to see if there have been any changes in organic traffic or leads.
• Use your site analytics software to set up notifications for significant changes in organic traffic and leads. This is a pro suggestion.
• Webmaster tools: keep an eye out for any critical alerts about penalties or crawl troubles in Google Search Console and Bing Webmaster Tools.
• A piece of advice: set up your webmaster tools so that you can receive these alerts without logging in, right to your email inbox. Use a valid email address that you frequently check. While Bing Webmaster Tools requires manual activation, Google Search Console automatically sends messages.

If you notice anything concerning, be sure to set aside more time for research and maybe fixing any problems. Given the potential damage to the SEO of your website, more time should be given to this.

Technical alterations

Time required: 5 minutes Technical changes happen more frequently than you may imagine, especially when you least anticipate them. You should therefore keep an eye out for technical modifications to your website.

Examples of technological foundation issues with websites:

• Robots.txt tweaks for accessibility.
• Changes to link relationships such as the hreflang attribute, mobile attribute, pagination attributes, and AMP are examples of indexability.
• Redirects: either newly added redirects or removed redirects from the previous redirects.
• Pages that are no longer accessible but are still linked are known as 404 pages.

Content alterations

Time required: 5 minutes Website content is continuously changing, making it challenging to keep track of when updates are made. even more so if you're working on a website with a large group of people. A few examples are:

• Changes, lack of originality, and multiple copies are mentioned in the page's title and meta description.
• headings h1–h6: modifications and non-uniqueness.
• Links that once worked adequately but are now broken are known as broken links.

Changes to Authority and Links

Time required: 5 minutes It's crucial to keep an eye out for any unsettling changes in Authority and Links because they significantly impact your SEO performance.

An illustration of an issue with authority and links is: Links to your website have broken. Find out what went wrong, then get in touch with the website owner to request the link be restored. Create notifications using Majestic.com or Ahrefs.com (note: these are both paid applications).

Improve what you have

Time required: 5 minutes When time is of importance, concentrate solely on content optimization. It doesn't take long, yet it has a significant impact.

Content

Concentrate on low-hanging fruit for all pages that ought to be ranking:

• Keywords: Do the title, meta description, body copy, and heading(s) contain keywords?
• Performance: Check Google Search Console's click-through rate (CTR). Is it less than you anticipated? Make the title and meta description more intriguing by rewriting them. Use the AWR study as a CTR reference.

Extend what we have

Time required: 90 minutes. Focus on growing your Content, your Authority, and your Links instead of adding new capabilities to the technological base if you don't have much time.

Content

You must create this material inside a time limit, and when it's up, simply tap publish. The steps involved in creating content are as follows:

• Define the article's purpose and the audience you are writing for under the scope section.
• Use Google Suggest and UberSuggest for quick keyword research, or if you have access to paid tools like Ahrefs and KWFinder, utilize these to quickly compile a list of pertinent keywords that you can use in the content.
• Create an outline by writing headings and briefly outlining each section's content.
• Write: pen the article itself.
• Define a suitable title and meta description in the meta information.
• Simply click "publish."

Credibility and Links

Time required: 5 minutes

• By promoting your content after it has been published and keeping an eye on unlinked brand mentions, you can increase your authority and links.
• Activate your network and post new articles on social media to promote your content.
• Schedule upcoming social media sharing of your best content.
• Track brand references that aren't connected: In a pinch, you can also use an advanced Google search to find mentions. The process of locating mentions can be automated using a service like mention.net or RankTank's Unlinked Mentions Finder.
• Check to see whether there is a link in each new brand mention you receive. If not, make contact and request it.

Conclusion

Focus on tasks that have a big impact and don't demand a lot of time when you're on a tight schedule but yet want to maintain your SEO growth.

However, the jobs that we advise avoiding when you're short on time are crucial. The way we've outlined performing SEO is not long-term viable. The amount of competition in your business is a key reason why SEO can take so long to start producing results.

The majority of the time, your rivals are actively pursuing SEO, indicating that SEO requires ongoing labor. The amount of time it takes for SEO to work might also be extended by additional resources and budget restrictions.